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Personal Philosophy Form

Purpose: This form extracts the principles, lived experiences, and worldview that shape your brand's voice, values, and message.

People don't follow experts. They follow philosophies. This is where we find yours.

Please enter your name:

SUMMARY SNAPSHOT (Optional Warm-Up)

In 2–3 lines, how would you describe the philosophy behind your brand?

SECTION 1: WHAT YOU BELIEVE

What values are non-negotiable for you in life or business?

What kinds of behavior or content do you quietly (or loudly) reject?

What’s one belief you hold that most people in your field would disagree with?

What types of people do you not want to attract with your content?

What do people often misunderstand about you or your approach at first glance?

SECTION 2: WHY YOU BELIEVE IT

What life experience shaped how you work or think today?

What did that experience teach you?

What’s something you used to believe but don’t anymore? What changed your mind?

What’s a personal struggle that made you better at what you do today?

If a competitor had the same skills and offer—but not your life story—what would they be missing?

SECTION 3: HOW IT SHOWS UP ONLINE

What do you want your audience to feel when they consume your content?

What are you ultimately trying to teach through your online presence?

Imagine your brand as a book or a movement. What would its title be?