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OFFER REVIEW
SECTION 1: BRAND IDENTITY
What’s the name of your business or consulting brand?
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How would you categorize your offer?
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How would you categorize your offer?
A
Done-With-You (DWY)
B
Done-For-You (DFY)
C
Coaching Program
D
Hybrid Model
E
Info Product
F
Other
If "other" please specify
Write a 1-2 sentence positioning statement that explains who you help and what result you deliver.
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SECTION 2: CORE OFFER(S)
What’s the name of your flagship offer?
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How is this offer delivered?
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How is this offer delivered?
If "other" please specify
What’s the price of the offer?
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What is the format of the offer?
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What is the format of the offer?
A
Fixed number of calls
B
Ongoing monthly
C
Cohort-based
D
Evergreen / Self-paced
What does this offer help the client achieve? (the core transformation)
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List the key deliverables in this offer.
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Describe your offer philosophy in 1-2 sentences (what makes it unique or effective).
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What is the main goal of this offer from your perspective?
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SECTION 3: UPSELLS OR RETENTION OFFERS
Do you have any upsells or additional offers?
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Do you have any upsells or additional offers?
A
Yes, DIY offer
B
Yes, DFY offer
C
Yes, DWY offer
D
Yes, Custom Work
E
No
Name your primary upsell (if applicable)
What’s the price of the upsell?
What’s included in this upsell or ongoing service?
What is the delivery time or rhythm? (e.g., weekly, 5 days delivery, monthly)
Who is this upsell for? What’s the use case?
SECTION 4: IDEAL CLIENT SNAPSHOT
Who is your ideal client? Describe them briefly.
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What are their biggest pain points?
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What do they want most?
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SECTION 5: METHODOLOGY & TOOLS
Describe your approach or methodology in one sentence.
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What tools, formats, or frameworks do you rely on to deliver your service?
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What tools, formats, or frameworks do you rely on to deliver your service?
If "other" please specify
SECTION 6: PHILOSOPHY
What core philosophy guides your work? (e.g., simplify everything, results > effort, scale with clarity)
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SECTION 7: CLIENT EXPERIENCE
What does your onboarding experience look like?
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How do you deliver the offer across the engagement?
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What resources do clients receive as they progress?
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What resources do clients receive as they progress?
If "other" please specify
How do you support your clients during delivery?
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How do you support your clients during delivery?
If "other" please specif
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