Form cover

Page 1 of 1

Brand Clarity Form

For internal use and organization, please state your name

SECTION 1: YOU AS A SERVICE PROVIDER

In plain words, how would you describe what you do to someone smart but outside your industry?

What’s the main reason clients choose to work with you specifically?

What do you repeatedly help your clients do or achieve?

If your offer didn’t exist, what would your clients be forced to do instead?

SECTION 2: YOUR EDGE & POSITIONING

What part of your personality or approach do people often comment on?

What do you not do that most people in your industry seem to do?

What’s one opinion you hold that would make your peers raise an eyebrow?

If you had to tattoo one sentence about your work on your forearm, what would it say?

SECTION 3: BRAND GOALS & EXPRESSION

What’s the point of building your brand right now?

What do you want to be known for in 12 months?

Which of these describes the tone you want to build with your audience?

(Pick all that apply)

Which of these describes the tone you want to build with your audience?

Name 1–2 people whose content style or brand tone you admire. What about them resonates with you?